There´s a cool Swedish fashion brand on it´s way to Amsterdam. Coming August Weekday will open it´s first store in the city center of Amsterdam and I am already excited. This morning during a press breakfast I got a sneak peek of what Weekday has in store for us Dutchies and it sure looked promising. The clothes are slightly minimalistic (think COS, add just a little more rock and edge to it) and very affordable. I already have my eye on one of the sweaters. Just three more months…
Weekday exists of six different projects: MTWTFSS WEEKDAY, Cheap Monday, MTWTFSS WEEKDAY COLLECTION, Weekday Vintage, Weekday Collaboration and Weekday Storemade.
The new store will be opened at the end of August at Rokin 84 in Amsterdam.
Pictures made by me