Jun 21, 2012Tags: change, name, saint laurent paris, Yves Saint Laurent
New creative director, new name
Fashion house Yves Saint Laurent ‘s new creative director, Hedi Slimane, is working on quite a few changes for the brand, according to Women’s Wear Daily. The first one is a name change; Yves Saint Laurent will be rebranded as Saint Laurent Paris. When Slimane’s first collection is out the name change will be active, although we will still be able to spot the iconic YSL logo on the brand’s shoes, campaigns and make-up cases.
Picture (Kamal Sophie): me in the Yves Saint Laurent ‘love room’ at his Majorelle garden in Marrakesh